Standard Events
All ~45 standard events, grouped by use case, with automatic platform mapping.
Tugus knows ~45 standard events, grouped by use case. Every standard event is automatically mapped to the platform-specific schema (Meta CAPI, GA4, TikTok, Pinterest, LinkedIn, Bing UET, Klaviyo). Events a platform does not support are skipped per platform — no error is raised.
Custom event names (anything outside this list) are forwarded 1:1 to all platforms.
| Event | Description |
|---|
| pageview | Page view, SPA navigation. Automatic via th.js. |
| scroll_depth | Scroll depth in percent (25/50/75/100). |
| button_click | CTA clicks, custom interactions. |
| outbound_click | External link clicked (different domain). |
| search | Internal search query with search term. |
| unique_visitors | Metric (aggregated, not meant to be sent directly). |
| Event | Description |
|---|
| view_item_list | Category or list view. |
| select_item | Click on a product in a list. |
| view_content | Product detail page (PDP). |
| view_promotion | Promotion banner seen. |
| select_promotion | Promotion banner clicked. |
| add_to_compare | Product added to comparison list. |
| Event | Description |
|---|
| add_to_wishlist | Product added to wishlist. |
| add_to_cart | Product added to cart. |
| remove_from_cart | Product removed from cart. |
| view_cart | Cart page visited. |
| Event | Description |
|---|
| initiate_checkout | Checkout started (login/register step). |
| add_shipping_info | Shipping address + delivery method entered. |
| add_payment_info | Payment method selected. |
| purchase | Order completed. |
| refund | Refund issued. |
| revenue | Metric (aggregated from purchase). |
| Event | Description |
|---|
| start_trial | Trial period started. |
| subscribe | Subscription completed. |
| Event | Description |
|---|
| lead | Lead capture (newsletter, contact form). |
| qualified_lead | B2B lead with qualification (MQL/SQL). |
| contact | Contact request submitted. |
| form_submit | Form submitted (generic). |
| schedule | Appointment / demo booked. |
| submit_application | Application or request submitted. |
| Event | Description |
|---|
| complete_registration | Account creation completed. |
| login | User login. |
| Event | Description |
|---|
| video_play | Video started. |
| video_complete | Video played to the end. |
| file_download | File downloaded (PDF, whitepaper). |
| share | Content shared. |
| rate | Product/content rated. |
| Event | Description |
|---|
| earn_virtual_currency | Bonus points earned. |
| spend_virtual_currency | Bonus points redeemed. |
| join_group | Joined a newsletter list / community. |
| Event | Description |
|---|
| tutorial_begin | Tutorial / onboarding started. |
| tutorial_complete | Tutorial / onboarding completed. |
| Event | Description |
|---|
| find_location | Service: store/branch searched. |
| customize_product | Service: product configurator used. |
| donate | NGO: donation completed. |
| submit_test_drive | Automotive: test drive requested. |
| view_listing | Real estate: property listing visited. |
| book_travel | Travel: booking completed. |