Dashboard & KPIs
Purchases, revenue, visitors, and funnel at a glance.
The dashboard shows the most important metrics for your website over the selected time period:
- Purchases and revenue
- Add-to-carts and pageviews
- Unique visitors
- Funnel (e.g. Pageview → Add-to-Cart → Purchase) and attribution by channel
All dashboard data is also available via the API — for your own dashboards or BI systems: Developer Docs → Analytics API.
Ad spend & ROAS
When you connect an ad platform that supports ad-spend import (e.g. OpenAI Ads or Meta), Tugus pulls your daily spend and joins it to your conversions by campaign. ROAS, CPO, CPC and CPM then appear alongside your other metrics — no extra tracking needed.
AI traffic channels
Traffic driven by AI products gets its own channels in the attribution breakdown, instead of landing in "Direct":
- AI referral (
ai_referral) — a person follows a link in an AI answer (ChatGPT, Perplexity, Gemini …). - AI advertising (
ai_ads) — paid clicks from ads inside AI products, such as ChatGPT ads. - AI agent (
ai_agent) — agentic commerce, where an AI assistant buys on a person's behalf.
See AI Traffic for the full picture — including the AI source breakdown (which assistant) and how to filter to a single AI.