Connect a Platform
Connect Meta, GA4, TikTok, and other platforms with Tugus.
Tugus forwards your events server-side to the connected platforms. You store the credentials once per website — after that, Tugus handles the routing automatically.
Overview
Integrations fall into two directions:
- Shop systems are the source of your events — this is where the script is embedded (JTL-Shop, WooCommerce, Shopify).
- Ad platforms as well as Analytics & CRM are the destinations to which Tugus forwards the events server-side (Meta CAPI, Google Analytics 4, TikTok Events API, Pinterest, LinkedIn, and more).
This page describes connecting the destinations. You'll find the setup for shop systems under Integrations → Shop systems. The complete list of all destinations with their respective required credentials is available in the Developer Docs → Platforms.
Set up a connection
Obtain credentials
Depending on the platform, you'll need a pixel ID/measurement ID and an access token (e.g. from the Meta Events Manager or the GA4 administration). The guides further down show you where to find these values for each platform.
Store them in the dashboard
Open Settings → Integrations, select the platform, and enter the credentials.
Check delivery
In the Live Stream, you can see for each event
whether delivery to the platform is working (200 OK).
Finding credentials
Every platform stores its credentials in a different place. The following guides show you step by step where to obtain the ID and access token for each integration. Afterward, you enter both values in the dashboard under Settings → Integrations.
Access tokens are like passwords — during creation they are usually shown in full only once. Copy the token immediately and store it in Tugus right away. If it gets lost, simply generate a new one and update the entry in the dashboard.
Ad platforms
Meta (Conversions API)
Find the pixel ID and access key in the Meta Events Manager.
TikTok (Events API)
Find the pixel code and access token in the TikTok Ads Manager.
Pinterest (Conversions API)
Find the tag ID and conversion access token.
LinkedIn (Conversions API)
Find the partner ID and OAuth access token.
Google Ads
Find the conversion ID and conversion label.
Microsoft (Bing) Ads
Find the UET tag ID and grant access via OAuth.
OpenAI Ads (ChatGPT)
Find the pixel ID and API key in the OpenAI Ads Manager.
Analytics & CRM
Google Analytics 4
Find the measurement ID and Measurement Protocol API secret.
Klaviyo
Find the private API key and the optional public key.
A platform not listed here yet? You'll find the complete overview with the respective required fields in the Developer Docs → Platforms. After saving, check for correct delivery in the Live Stream as described above.