Google Ads
Find your Conversion ID and conversion label in your Google Ads account.
To import offline/server-side conversions, you need the Conversion ID and the conversion label from your Google Ads account.
Open the conversion action
In Google Ads, open Tools → Conversions in the top right (under "Usage and conversions"). Select the conversion action you want Tugus to populate, or create a new action of type Website or Import via + New conversion action.
Copy the Conversion ID and label
For the conversion action, open the Set up tag → Install the tag manually
section. In the snippet you will find two values: the Conversion ID
(AW-XXXXXXXXX) and the conversion label (the string after the slash in
send_to). Enter both values in Tugus.
Authorize the connection
For the server-side import via the Google Ads API, an account with administrator rights must confirm access once via OAuth. The technical details are described in the Developer Docs → Google Ads.
Server-side imported conversions require an Enhanced Conversions or import-capable conversion action in Google Ads. Plain "Website" actions without import enabled will not accept API events.
Then enter the Conversion ID and conversion label in the dashboard under Settings → Integrations and check delivery in the Live Stream.