Microsoft (Bing) Ads
Find your UET tag ID in Microsoft Advertising and grant access via OAuth.
Microsoft Advertising uses the UET tag for server-side transmission. You need the UET tag ID and — for the offline conversion API — an OAuth-authorized account.
Open the UET tag
Sign in to Microsoft Advertising and open Tools → UET tag (under "Conversion tracking"). Select the existing tag or create a new one via Create UET tag.
Copy the tag ID
The UET tag ID is an 8-digit number and is shown next to the name in the tag overview. You store this ID in Tugus.
Authorize access
Transmission happens via the Microsoft Advertising API. An account with Super Admin or Standard rights must grant access once via OAuth. Tugus then automatically forwards the conversions to the UET tag.
Then enter the UET tag ID in the dashboard under Settings → Integrations and check delivery in the Live Stream.